CASE STUDY

Optimum
Cleaning

A cleaning company taking their first step into the big leagues gets a fire-proof refresh.

Optimum Cleaning Services, an Arizona Commercial and Residential Cleaning Company, sought to expand its B2B partnerships, streamline administrative and client-facing operations, and improve their marketing. 

They also wanted to implement the “Back to Life” Program to help individuals reintegrate into the community. Optimum Cleaning enlisted Hartable Solutions to help achieve these goals.

Our Solutions

POS Setup & Optimization

We implemented a modern, optimized POS system to streamline transactions, automate invoicing, and improve efficiency in Optimum’s payment and record-keeping processes.

Operations Optimization

Our team streamlined administrative workflows by automating client contracts, enhancing external communication, and refining client-facing processes to ensure seamless front-end operations.

CRM Setup & Integration

We established a robust CRM system that integrated seamlessly with other business tools, providing Optimum with efficient lead management and improved client communication.

Marketing Optimization

We crafted a comprehensive marketing strategy across online and offline channels, bolstering their B2B and B2C campaigns for greater market reach and improved lead generation.

Branding Update

Our team refreshed Optimum Cleaning’s branding and graphics with cohesive, modern visual elements that resonated with their target audience and elevated the company’s image.

Website & Digital Update

We updated and managed Optimum Cleaning’s website, optimizing SEO, created content, and enhancing user experience to drive organic traffic and increase engagement with the brand’s digital presence.

Our Results

Our engagement resulted in a substantial increase in both B2B and B2C leads, improved client communications and front-end operations, and a 50% boost in partnerships and investors. 

The “Back to Life” Program was launched successfully, creating positive community impact. Additionally, Optimum Cleaning Services’ marketing strategy now resonates more effectively with their target audience, improving brand visibility and customer engagement.

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